While exploring expired domain opportunities, I secured MotiveForMoney.com based on its brand potential and topical relevance. I built the site as a written companion to the YouTube channel of the same name, which features TikTok compilations on the real costs of daily life. Where the videos capture the frustration, the website provides the follow-through—solution-driven articles like “Navigating the Housing Affordability Crisis” and “Your Guide to Financial Survival” translate collective frustration into practical insight. This project reflects my ability to identify underutilized digital assets, shape them into cohesive content platforms, and align voice, value, and brand intent across channels.
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